This book had been on the bestseller list for a long time, and hence had the curiosity to read it, especially as its online promotions spoke a lot about the place I work. But at the same time I was not interested in investing in this book, don’t ask me the reason, but just didn’t feel like, so had to wait this I get it from my office library. The book is well written but is too American.

The first part of the book, where the author talks about the 10 flatteners of the today’s world, I just a get a feeling of an American who lands up in India and other Asian countries and suddenly discovers there is a world out there, which he never knew of. And even if he knew of, he knew of it as developing place, where people had no access to anything and looked up to America for everything. But to his credit, he very honestly identifies the 10 things that in his opinion balanced the whole power structure in the world both at a macro and at a micro level.

His chapter on ‘America and the flat world’ echoes his worries about the future of American kids. He worry is that American kids are not prepared for the competition that they are going to face from the rest of the world. They are taking too many things for granted. But at the same time he tries to re-assure the reader (i.e. American Reader) that America still remains the most powerful nation and the best place for nurturing talent and innovation.

Chapter on ‘Developing Countries and the Flat world’ is interesting. It compares the various countries who were developing around a decade back and how they have all reacted, adapted and benefited from the flattening of the world. Later in ‘Geopolitics’ section he tries to compare how the same flatteners can be used constructively and destructively, depending on who is using them and what is the motivation behind them. Overall the book is pro-India and talks a lot of good things about India, either he has been shown India very selectively or is that the way world has started looking at us.

My favorite chapter is ‘The great sorting out’, which I think is the best part of the book, only place where the analysis has been done and few questions raised. I particularly liked the example of TCS getting a project for one of the US state governments for upgrading their unemployment department. And somewhere down the line, the state government changed, and new one decided to take away the contract from TCS as they wanted the locals to be employed. The case is presented 360 degrees and the questions raised are: a) Are Indian companies exploiting Americans by taking away their jobs? b) Are Indian companies exploiting Indians by paying them less salary? c) Are American companies exploiting America, by getting the same work done at a higher cost? d) Are American companies exploiting Indians by looking at them as low wage workers? All in all who is exploiting whom? There are other interesting questions in this section, read this section if you don’t want to read the whole book.

I am not too happy about his whole stand on 9/11 and the Muslim world, there he sounds like any other American, and not a journalist or an analyst or someone looking at the future. I feel he could have found another platform to voice his views on the same, rather than riding on this book. And he refers to his other books just too much, cross sell is fine, but as they say ‘Har cheez ki koi limit hoti hai’.

PS: Something new that I learnt from the Google chapter, when you don’t know what to cook, open your refrigerator, see what is there, type it in google, get a recipe, cook and enjoy! Seems simple, but never thought of using google so creatively…will try and post the experience.

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https://www.anureviews.com/wp-content/uploads/2006/01/The-World-is-flat.jpghttps://www.anureviews.com/wp-content/uploads/2006/01/The-World-is-flat-150x150.jpgAnuradha GoyalBook ReviewsEconomicsThis book had been on the bestseller list for a long time, and hence had the curiosity to read it, especially as its online promotions spoke a lot about the place I work. But at the same time I was not interested in investing in this book, don’t ask...Book Reviews by Anuradha Goyal