Tipping Point by Malcolm Gladwell
After I read ‘Blink’ by the same author, and shared my thoughts with others about it, almost everybody recommended that I read ‘Tipping Point’ by the same author. And here are my views about the book and the author’s style of writing.
I liked Blink more than Tipping point. I find Malcolm doing a post analysis in both his books. In Tipping Point he analyzes how the epidemics spread, and then three rules associated with most epidemics or mass movements. The rules being:
1. There are few people who responsible for spreading of epidemics
2. There has to be a stickiness factor in the content
3. And there has to be a relevant context
Now apart from the first rule, are the other two not very logical things? Malcolm tries to drive his points through live examples that have happened in the real world and he tries to take his examples from different worlds, so that the book appeals to a wider audience.
Blink spoke about the intuitive powers of people, while Tipping point talks about mass movements. While both the books give you insights into some phenomenon, they do not tell you how you can use this information to either create mass movements or to improve your intuitive powers. Especially in Tipping Point, he puts forth the three rules but also says that any one or more rules can lead to mass movements.
A good read, but am still trying to understand the applicability of this understanding.
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