Prahalad’s Bottom of the Pyramid


Last one week or so I had been reading C K Prahalad’s ‘Markets at the bottom of the Pyramid’. The book and the concept both have been well popularized by the author. First thing that strikes me about the book is that it can be one fourth of its size, everything has been written 3-4 times at least, specially in the case studies. My key take aways from the book are: 1.At bottom of the pyramid (BOP), what is needed […]